Your Hub.
Where the work lives. Every decision, everything made, organized and kept — one place your team and your AI tools can build from.
How it's organized
Twelve building blocks, three layers
Every product rests on the same twelve pieces. Each one is a place in your Hub — empty until it's been worked on, so you can see what's settled and what's still open.
What goes in
Real artifacts, not a folder of files
Each block holds what was made for it, in a form you can read, share and build from — not a link to a deck somewhere.
- Color palette
- Personas
- Figma
- Image style
- Positioning
- Job & scope
- Voice guide
- Competitive 2x2
- User journey
- Prototype & test
- Screens
- Logo set
- Design tokens
- Typography
- Style tiles
Plus anything else worth keeping — notes, images, links, files.
Decisions, logged
The why stays next to the what
Work moves fast with AI; the reasons get lost faster. The Hub keeps them with the work, as it happens.
- BeforeYour intake and anything you share become the starting point, read before we begin.
- DuringEach day's work is written up with the artifacts it made, as it happens — not at the end.
- DecidedEach sprint names the decisions it will make up front; the day they're made is written up with the work that settled them.
- AfterEverything stays, filed under its building block, for whatever comes next.
How it grows
Every engagement builds on the last
Nothing starts from zero twice. Whichever sprint comes next, it adds to the same Hub.
Direction
Fills the first four blocks: who it's for, why it matters, what it does first.
Brand
Adds how it sounds and looks, built on what Direction settled.
Build
Adds the flow, the prototype and the real private beta, on top of both.
The empty blocks show where to go next — and the next piece of work starts from everything already decided.
Built for building with AI
Hand your AI tools the whole picture
Download any artifact, any block, or the whole Hub as one Markdown file — ready to give Claude, ChatGPT, Cursor or whatever you build with.
- Your AI starts from the decisions already made, not a blank prompt
- Positioning, voice, palette and tokens travel with every request
- When something changes in the Hub, the next download has it
Yours
You keep it
Invite your team, share it with whoever's building, and keep everything — during and after we work together.