Foundation Sprints
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Direction · 4 of 12

Job

What the product actually does — and just as importantly, what it deliberately doesn't.

Sounds like what you need?

  • Narrow the ideas down to what matters first
  • Get the team aligned on the one thing it does best
  • Decide what we're not doing, and say so
  • Know whose feedback to build for
  • See how people really use it, step by step

What the Direction Sprint looks like

The questions this sprint answers

  • What problem are we actually solving, and for whom does it hurt most?
  • Who is the one person we're building this for first?
  • What's our point of view on how things should be?
  • What's the core job someone hires this for?

Decisions we'll make together

  • Whether it's worth building, and for whom first
  • The one opportunity to go after
  • Who the first customer is
  • What they need most from you

Your week

  1. MonWorkshop — We confirm the scope, check the foundation, and agree what we're testing and how.
  2. TueExplore — Two or three directions for opportunity, audience, positioning and job.
  3. WedDirection lock — We review the directions together and choose one.
  4. ThuMake — The chosen direction, built out.
  5. FriDelivery — A walkthrough, and everything lands in your Hub.

You leave with: A competitive 2x2 · An opportunity brief · Personas · Their words for the problem · A positioning statement · Your promise and personality · Job & scope · A "won't do" list

Every sprint follows this shape; yours is written around your project when you start.

In a real project

Miles

What job produced in a real engagement, exactly as the client has it. See the whole Hub

Statement

Turn OBD-II trip data into something a parent can act on, without it feeling like surveillance.

Outcome

Monitoring becomes trust, for both sides — the parent knows, the new driver isn't policed.

Use cases

  1. A teen just got their license and the family is making a contract with the new driver
  2. Understanding what happened after a close call or a fender bender
  3. Keeping a new driver's insurance costs from climbing
  4. Giving an older car the awareness newer cars have

Won't do

  • Keep score, or go looking for bad things the driver does
  • Be another always-listening device
  • Pile on specs, what-ifs and false alarms
  • Nag
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