First Trip journey
User journey
The core product loop: setting up the dongle, driving hands-free, and seeing a trip summary that builds trust.
- 1
Setup
Get the dongle installed and connected once, confidently, with minimal effort
Feels · Cautious optimism → mild anxiety
Breaks when · "Am I doing this right?" — OBD port location, compatibility uncertainty
- 2
Trigger
Start driving normally without needing to remember to do anything
Feels · Relief (if truly hands-off)
Breaks when · Uncertainty that it actually started logging; the temptation to check the phone
- 3
Interpretation
Understand how Miles works, and trust it's accurate and working quietly in the background
Feels · Invisible trust-building (or skepticism if flaky)
Breaks when · Missed trips, split trips, or weird trip boundaries
- 4
Action
Turn the drive into a usable artifact (not raw data)
Feels · Curious and interested — surprised by the simplicity
- 5
Resolution
See proof it worked, and a helpful summary that feels encouraging
Feels · Satisfaction and confidence
Breaks when · The first result is empty, overly technical, or judgmental — and they churn
- 6
Follow Up
Build the habit and deepen setup without regret or overwhelm