Foundation Sprints
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Brand · 8 of 12

Marketing Assets

The things that go out into the world — the site, social, launch, and the pitch.

Sounds like what you need?

  • A website that reflects where we are now
  • Templates so posts and decks stop starting from scratch
  • Everything a launch needs, ready on time
  • A pitch deck that tells the story
  • Help with what to say, not just how it looks

What the Brand Sprint looks like

The questions this sprint answers

  • If the brand were a person, how would they speak?
  • What does our mark look like, and does it work small, large, light and dark?
  • What should people feel when they see our visuals?
  • What do we need to launch, and where will people first see us?

Decisions we'll make together

  • How it sounds
  • The line you'll repeat everywhere
  • The look you'll stand behind
  • Your type and color

Week 1 · Get unstuck

  1. MonWorkshop — We confirm the scope, check the foundation, and agree what we're testing and how.
  2. TueExplore — Research, and two or three directions for voice, identity, imagery and marketing assets.
  3. WedExplore — The directions, taken far enough to compare honestly.
  4. ThuShape — The strongest direction, sharpened for the lock.
  5. FriDirection lock — We review the directions together and commit to one.

Week 2 · Get something real

  1. MonMake — The chosen direction, built out.
  2. TueMake — The core of it, made real.
  3. WedRefine — A review together, then the fixes it turns up.
  4. ThuTest — Checked against what we set out to learn, and finished.
  5. FriDelivery — A walkthrough, and everything lands in your Hub.

You leave with: A voice guide · Your tagline and key messages · A logo set · A color palette and type pairing · An image style guide · Reference scenes · Launch assets · Templates to keep shipping with

Every sprint follows this shape; yours is written around your project when you start.

In a real project

Miles

What marketing assets produced in a real engagement, exactly as the client has it. See the whole Hub

Style tiles

Built live from this project's palette, type, logo and images.

Built for families with new drivers

Confidence for every drive

When your teen starts driving, everything changes. Miles helps families stay calm, informed, and prepared — without constant check-ins or invasive tracking.

See how Miles works

Miles coaches. It doesn't punish.

Every trip becomes something a parent can understand — and talk about. Like having an expert riding shotgun.

How trips work →

Teen Safety

What parents actually worry about when teens start driving

Most parents don't want more data — they want reassurance.

Insurance

How safe driving data can lower your insurance bill

How driver scores work, and how Miles puts you back in control.

Trust & Independence

How to build trust with your teen — without hovering

Transparency, fairness and restraint create better outcomes for everyone.

Coming soon

Be the first to know when Miles is ready for your family.

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All twelve building blocksNext: Flow →