Twelve building blocks.
Every product rests on the same twelve pieces, from whether it's worth building to the system its screens are made from. They come in three groups of four, and each group is a sprint.
Fixed time, fixed price · you keep everything it makes.
Direction
Direction Sprint · 1 week · $4,000 →Opportunity
Whether this is worth building at all — the tensions in the market, the problem at the heart of it, and why now is the moment.
Audience
Who this is really for, described closely enough to picture them, hear how they talk, and know what they need.
Positioning
What makes this different, said plainly enough that one sentence does the work.
Job
What the product actually does — and just as importantly, what it deliberately doesn't.
Voice
How it talks: the tone, the message, and the words it uses about itself.
Identity
The look people will recognize — wordmark, type, and color pulled into a system we'd stand behind.
Imagery
How the brand's visuals should feel — the mood, the image and illustration style, and the graphic language around them.
Marketing Assets
The things that go out into the world — the site, social, launch, and the pitch.
Flow
How someone moves through the experience, start to finish, and where it currently breaks.
Prototype
Something real enough for people to try, so we learn from behavior instead of opinions.
Interface
The screens themselves — layout, hierarchy, and interaction, refined until they feel right.
System
The shared building blocks that make every screen consistent instead of a one-off.
3 minutes · we'll point you at the sprint that fits